Luxury & Yachting · Singapore
One CRM to unify a 50,000-strong international luxury clientele
A Singapore luxury yachting brand had built a prestigious international clientele across boat shows and private events, faster than its tools could keep up. We unified this valuable client base into one connected, PDPA-compliant CRM.
50,000+
contacts unified
4
connected sources
Weekly
automated sync
<10s
to scan a card
Before
- ✕A fast-growing client base spread across several tools and files
- ✕A backlog of business cards from events waiting to be digitised
- ✕A 44,000-contact MailChimp audience disconnected from the client base
- ✕A valuable network of LinkedIn relationships not yet leveraged commercially
- ✕No unified view: no source tracking, analytics or segmentation
- ✕A client base too valuable to keep managing with artisanal tools
After
- →One unified base of 50,000+ contacts with full source traceability
- →A business card scanned and saved to the CRM in under 10 seconds
- →MailChimp synced automatically every Monday morning
- →2,065 LinkedIn connections imported in a single operation
- →7 business views for cleaning and commercial tracking
- →PDPA-compliant, with Privacy Policy, DPO and signed DPA
AirtableNode.jsClaude Vision APIMailChimp APIVercelGitHub Actions
PDPA compliant