Luxury & Yachting · Singapore
One CRM for 50,000 contacts that used to live in two spreadsheets
A Singapore luxury yachting brand was collecting contacts at boat shows and events with no system to hold them. We unified everything into one connected, PDPA-compliant CRM.
50,000+
contacts unified
4
connected sources
Weekly
automated sync
<10s
to scan a card
Before
- ✕15,000+ contacts split across two Excel files, updated by hand
- ✕Business cards photographed but never entered
- ✕MailChimp (44,000+ contacts) fully disconnected from the CRM
- ✕LinkedIn connections left commercially unused
- ✕No source tracking, no analytics, no filtering
- ✕Corrupted data, original columns overwritten with no backup
After
- →One unified base of 50,000+ contacts with full source traceability
- →A business card scanned and saved in under 10 seconds
- →MailChimp synced automatically every Monday morning
- →2,065 LinkedIn connections imported in a single operation
- →7 business views for cleaning and commercial tracking
- →PDPA-compliant, with Privacy Policy, DPO and signed DPA
AirtableNode.jsClaude Vision APIMailChimp APIVercelGitHub Actions
PDPA compliant